Due to a private event Happiness Expo is closing at 17h00 on Wednesday 29 November. Last entry at 16h45.

Happiness Expo

Art, a positive boost for your brain.

It’s official! Art makes us happy. Discover the positive boost of art on your brain in the new digital art exhibition HAPPINESS. Step into a world of color, sound, music and interaction. Explore 360° art installations and discover how art gives your life more color.

👀 Now open at Plein Publiek BXL
👾 An immersive experience where art and science meet
🧠 Interactive rooms full of good boosts for your brain
🤖 Multimedia art installations for young and old
🤓 Learn more about the impact of art on your happiness hormones
💔 Closing on January 7

Happiness Expo

Art, A Positive Boost For Your Brain.

Family-friendly activity for all ages

Interactive immersive experience

50 minutes of happy boost for your brain

Previous expos: Meet The Masters, Beyond Bruegel & Future Renaissance

Your brain 💘 art

Art makes us happy! According to a recent study by the World Health Organization (WHO) art is a strong remedy against a gloomy grey matter. This theory is supported by scientific research that shows the correlation between experiencing art and the increase of dopamine, the ‘happiness hormone’. Cultural activities, such as visiting a museum, are therefore not only great fun, but also super healthy. But, as with anything, the proof is in the pudding! Let’s put your happiness to the test in the new digital art exhibition HAPPINESS. An immersive experience full of good boosts for your brain!

Immersive experience by Studio Irma

Contemporary Dutch artist Studio Irma (Irma de Vries) creates digital experiential art and installations that attract hundreds of thousands of visitors all over the world. For more than 20 years, De Vries, whose work is currently on display at the Moco Museum in Amsterdam and Barcelona, has been experimenting with digital technology, computer animation, video mapping, augmented reality and smart light projection.

Studio Irma is a revolutionary dreamer who engages digital technologies to connect humanity. Through space, color, sound, movement and you – the active participant, Studio Irma invites you to take a step into a world of connectivism.

Happiness Expo, Seen on

Approved by experts

Prof. Dr. Dirk De Wachter

Psychiatrist & psychotherapist UPC KU Leuven

“Pursuing happiness as the goal of life is a mistake. Striving for meaning, on the other hand, is what life is all about.”

Prof. Dr. Lieven Annemans

Happiness professor Ghent University

“Happiness is not doing what you like, but giving meaning to what you do.”

Dr. Vincent Lustygier

Psychiatrist & psychotherapist CHU Brugmann

“Art helps people forget they are mortal beings.”

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