It’s official! Art makes us happy. Discover the positive boost of art on your brain in the new digital art exhibition HAPPINESS. Step inside a world of color, sound, music and interaction. Explore 360° art installations and discover how art gives your life more color.
👀 Opening on March 31 at Plein Publiek BXL
👾 An immersive experience where art and science meet
🧠 Interactive rooms full of good boosts for your brain
🤖 Multimedia art installations for young and old
🤓 Learn more about the impact of art on your happiness hormones
Family-friendly activity for all ages
Interactive immersive experience
50 minutes of happy boost for your brain
Previous expos: Meet The Masters, Beyond Breugel & Future Renaissance
Bear with us! This brand new, multi-sensory experience is currently under construction. Discover HAPPINESS from March 31, 2023 at Plein Publiek BXL, located at the foot of the Mont des Arts in Brussels!
HAPPINESS is an initiative of BEYOND.CULTURE, the creators of the successful immersive exhibitions Meet The Masters and Old but Gold: Five Decades Of Music, in collaboration with Studio Irma.
Contemporary Dutch artist Studio Irma (Irma de Vries) creates digital experiential art and installations that attract hundreds of thousands of visitors all over the world. For more than 20 years, De Vries, whose work is currently on display at the Moco Museum in Amsterdam and Barcelona, has been experimenting with digital technology, computer animation, video mapping, augmented reality and smart light projection.
Studio Irma is a revolutionary dreamer who engages digital technologies to connect humanity. Through space, color, sound, movement and you – the active participant, Studio Irma invites you to take a step into a world of connectivism.
Art makes us happy! According to a recent study by World Health Organization (WHO) art is a strong remedy against a gloomy grey matter. This theory is supported by scientific research that show the correlation between experiencing art and the increase of dopamine, the ‘happiness hormone’. Cultural activities, such as visiting a museum, are therefore not only great fun, but also super healthy. But, as with anything, the proof is in the pudding! Let’s put your happiness to the test in the new digital art exhibition HAPPINESS. An immersive experience full of good boosts for your brain!
Psychiatrist & psychotherapist UPC KU Leuven
“Pursuing happiness as the goal of life is a mistake. Striving for meaning, on the other hand, is what life is all about.”
Happiness professor Ghent University
“Happiness is not doing what you like, but giving meaning to what you do.”
Psychiatrist& psychotherapist CHU Brugmann
“Art helps people forget they are mortal beings.”
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